Usability Testing
Bumble dating mobile app
Project Overview
Bumble is a platform for connection not only to date, but to seek new friendships, or look for a new business mentor
Project duration: Almost 2 weeks.
The goal was to understand the motivations and contexts of Bumble in Mexico.
Team: 5 UX Researchers
My role: UX Researcher
Responsibilities:
- User Research
- Design Research
- Content Creator
- Recruitment
- Observation
Challenges:
- Generate empathy during usability test facilitation.
- Generate usability test patterns collaboratively.
- Recruitment of people for Usability testing.
Understanding the User
Research
Understanding the User
The following question guided my use of Bumble during the two days I spent:
"What would a user want to achieve with an app like this?"
Upon doing this research, I analyzed Bumble's competition and also identified the company's value proposition.
Research
User’s profile
The research for this project was based on books by renowned authors in the field of UX Design, which enabled us to define the objectives and describe the profiles of the users who attended the study.
User A
- Single people
- 19 to 25 years old
- living in Mexico
- Have a Bumble’s paid subscription.
User B
- Single people
- 19 to 25 years old
- living in Mexico
- Have a Bumble’s free subscription.
Recruitment
My plan to gain the required number of participants was to create banners and videos and share them across different social networks, and we also shared the exact amount of money to be received for completing the test.
That post contained a link to a screener survey that filtered people based on certain characteristics.
Usability Testing
The usability tests were conducted with 7 users (4 men, 3 women) from different regions of Mexico (north and central).
Before starting usability testing we explained how the teleconferencing software program worked and the dynamics of usability testing.
Once with the participant, we proceeded to conduct a brief interview to get a general overview of the participants and their previous experience with dating applications.
Task 1. Make a match with a person of your interest.
Task 2. Switch from Date mode to Bizz mode.
Task 3. Access information related to premium plans
Main Findings
Finally, based on the information collected, we carried out an analysis through a grouping and identification of patterns, complemented by a series of discussions that allowed us to make sense of the different findings.
Results
The usability problems could be recognized in the following screens: home page, product search and selection, and payment, which show that the interface lacks some basics of user-centered design. This may affect the way in which users perform their tasks and the fulfillment of their objectives within the online store.
Looking foward
Takeaways
Impact
Since I conducted this research, the way information about the plans is presented to users has changed and this has been very advantageous to the business.
I learned to:
- Generate empathy during usability testing.
- Generate behavioral patterns
- Recruit people in different social networks.